Our Curation Standards

Health demands a new standard

There have never been more health products on the market. Thousands of supplements, wellness luxuries, diagnostic tools, and longevity solutions claim the ability to improve your biology and change your life.

But the health and wellness marketplace is unregulated. Products are contaminated, mislabeled, or backed by weak or outdated science — and rarely deliver on the “miracle” cures they promise. At best, many of these “solutions” are ineffective. At worst, they’re downright dangerous.

It’s nearly impossible to know which services or companies are trustworthy — and which are simply snake oil.

Superpower is changing this.

Our mission is to build an economy of trust: a marketplace where you can discover curated, science-backed products, all vetted by our team of experts and backed by our guarantee.

Scientific rigor is our guiding principle

Every product on our marketplace is vetted for safety, purity, evidence strength, and clinical relevance.

We accept only the top 1% of products we review.

Our process is transparent, repeatable, and designed to help you make confident decisions about your health.

Our curation process

1. Our research team actively searches for the most scientifically rigorous and trustworthy products.

Each year we review more than 10,000 products. Only brands that score 90% or above on our internal quality algorithm move to the next phase.

We evaluate:

• Clinical evidence strength
• Ingredient sourcing and purity
• Manufacturing quality
• Regulatory certifications
• Independent testing
• Supply chain transparency

2. Once a product passes our initial screen, it undergoes a six-week, multi-layer vetting process.

Our review committee includes physicians, researchers, pharmacologists, nutrition scientists, and toxicology experts. We evaluate each product across eleven categories, including:

Scientific Rigor. We ensure all products follow the highest standards of scientific testing, including but not limited to:

• Engaging in human clinical trials
• Using randomized controlled studies, meta-analyses, and systematic reviews
• Strong sample sizes
• Duration and repeatability of studies
• Whether evidence is mechanistic, animal, or human
• Credibility of scientific advisory board
• Quality and reputation of publishing journals

Ingredient Quality. Because supplements are not regulated by the FDA, we created our own standards for safety. We maintain a 500+ banned ingredients list of harmful, toxic, or unnecessary additives, including:

• Microplastics
• Synthetic dyes
• Preservatives and parabens
• Phthalates
• Oxybenzones
• Artificial flavors and colors
• Heavy metals, contaminants, and fillers

We also rely on independent third-party testing for purity and identity from groups such as the Environmental Working Group (EWG) and ConsumerLab.

Manufacturing Standards and Sourcing. High-quality manufacturing is non-negotiable. For supplements and therapeutics, we look for highly-regulated laboratory and facility processes and full supply chain traceability. For food and lifestyle products, we maintain organic standards, ethical sourcing practices, and transparent agricultural and extraction processes.

We also perform background checks to ensure no history of recalls, safety concerns, or supply chain violations.

Value. Quality should never come at a premium. We evaluate cost per serving, doseage adequacy, consumer sentiment, and brand quality to offer every member access to best-in-class products at a genuinely fair price.

Mission Alignment. We only partner with brands that align with Superpower’s mission of transforming and democratizing the field of healthcare while advancing scientific integrity and transparency.

3. Monitor

Once a product enters the Superpower marketplace, we reassess every six months to ensure that:

• New evidence is incorporated
• Manufacturing standards remain high
• Ingredients remain safe
• Pricing remains fair
• Member sentiment remains positive

As the science evolves, our marketplace evolves with it.

The Members-Only Marketplace Promise

• We curate the top 1% of products from around the world
• We do not manufacture our own supplements
• We do not inflate prices
• We do not earn extra margin on products
• Our clinicians are never compensated on sales
• We approve only products we would personally use or recommend to the people we love

Everything we recommend is science-backed, safety-tested, and aligned with your wellbeing.

‍
Visit our marketplace →