At fifteen, I would have told you I was headed for theater, or maybe music video production. Mostly on the strength of Korean pop music and dramas. I landed in a liberal arts program instead, studying advertising with a focus in psychology. It was there that science pulled at me too. From that mix, I drifted into graphic design and taught myself the craft.

The psychology never really left, though. It just found new outlets. First in branding, now at a company built around health.

I grew up in an immigrant household where health information was inherited rather than learned, and guesswork dressed up as tradition. It took a rough stretch in college, and a few years of sorting out afterward what had actually happened to me before I understood that I had no idea what I was putting into my body or who to trust. I track my cycle now. I’ve learned my own hormones. I’ve had to unlearn ignoring pain. A company that exists to help people understand their own biology instead of guessing isn’t an abstract mission to me.

That teenage Kpop obsession also never went away (DBSK and BOA era, specifically). Watching something that used to live in one corner of the internet become a force in music, food, and skincare has taught me more about brand building than most case studies. Which is part of why I said yes to Superpower: it’s building a whole new brand right now, and I get to be there for all of it. Agencies teach you to hand over a beautiful identity system and then leave. I never got to read the next chapter.

Outside work: a movie most weeks, and walks with my husband and our bullmastiff, Baxter.